A poor attention span means web readers think "so what?" unless you explain to them why they should care, right at the start.
Dear reporter: it is your job to report. That means you tell us not only what is happening and who it's happening to but also why it's happening.
Online journalism
Journalists: the web has never been more important to your effectiveness and your career. You need to understand every tool and every opportunity. If you want to see journalists who do everything just about right, try Googling "Alison Gow" or "Sarah Ditum"
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| Sources, tools and your presence online all need to be managed |
Every journalist should have their own blog.
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