Online news only 3.5%
Less than 4% of newspaper reading in the US happens online according the the Nieman Journalism Lab.
The Lab's Martin Langeveld has had to make some assumptions about reading habits to arrive at his conclusions but the result will surprise many who believe that internet has made bigger inroads.
A similar calculation for the The Guardian in the UK would suggest that online represents 20% of reading.
My Sums
Monthly impressions for guardian.co.uk: 228,136,292 (228m)
Daily print readership (3.61 multiplier on circulation): 1,264,000 = 910,080,000 (910m) monthly page impressions (if you assume each reader looks at the equivalent of 24 pages [1.264m x 24pages x 30 days]).
Total web and print = 910m + 228m = 1138m
Web % = 228m/1138m x 100% = 20.04%
See also Inksniffer's take on web metrics
The Lab's Martin Langeveld has had to make some assumptions about reading habits to arrive at his conclusions but the result will surprise many who believe that internet has made bigger inroads.
A similar calculation for the The Guardian in the UK would suggest that online represents 20% of reading.
My Sums
Monthly impressions for guardian.co.uk: 228,136,292 (228m)
Daily print readership (3.61 multiplier on circulation): 1,264,000 = 910,080,000 (910m) monthly page impressions (if you assume each reader looks at the equivalent of 24 pages [1.264m x 24pages x 30 days]).
Total web and print = 910m + 228m = 1138m
Web % = 228m/1138m x 100% = 20.04%
See also Inksniffer's take on web metrics
Labels: Journalism, Publishing, SEO
1 Comments:
I believe the 20% figure but then how many of the Guardian web hits are from an international readership?
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