27 April 2009

Headlines: BBC praised by expert

Usability expert Jakob Nielsen has nominated the BBC news website's headlines as the best in the world. He points out that the BBC's heads are:
  • Short (typically 5 or 6 words)
  • Information rich
  • Have key words first
  • Work without context (in the adjacent XML feed, for example - compare with the NY Times headlines further down)
  • Don't promise more than they can deliver
The Guardian comments that the BBC's style is in contrast with some newspapers who stick to a traditional headline style.

Although Nielsen is evaluating human reponse to the BBC's headlines, they also effective for search engine optimisation.

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