Writing to be found

Google-friendly writing techniques ensure that as many people will see your stuff as possible (it helps for search engine optimisation [SEO]):

• Update your site as frequently as possible
• Think of the words that people will search on if they want to find your page
• Use those words
• Do not use elegant variation unless synonyms are also words people will search for
• Make sure key words are in prominent positions
• Scoops, opinion and major facts will encourage linking
• Independence, balance and authority also help
• Be generous to sources and they will be generous to you
• Include as much detail as you can at the deepest levels of your site

Google Trends is a useful way to see what people are actually searching for.
Webconfs has a useful keyword density checker.