Encouraging inbound links

Getting people to link to your site is a major element determining your position on a search engine results page. Here are my tips for persuading people to link to you:

• Make a good website in the first place
• Put the right words in the right places
• Update frequently
• Make what you have to say as interesting as possible
• Create a buzz or a focus
• Put stuff up that cannot be found anywhere else
• Make it detailed and specific
• Make it fun
• Make it free
• Make it controversial
• Be campaigning
• Put stuff up that other people cannot easily create for themselves