Making writing personal

• The writing is easier to relate to
• It helps credibility if the reader feels they know you
• But... it is easy to do the opposite if you write about yourself too much
• Remember the person the reader cares about is them, not you
• Use personal references only where they help the reader make sense of your story
• You can also make writing more personal by referring to the reader, using case studies or profiles, by creating fictional characters