For the scan reader

• People scan in an F shape
• The tops and starts have particular significance
• Summarise what you want to say in a single 20 word sentence
• Pick out the 3 key words
• Use those 3 words in the first six of the main head
• Use those 3 words in the first six of the intro
• Use the words people would search on if they wanted to find your story
• Limit paragraphs to a single idea
• Pick out the 3 key words in sections and paragraphs
• Use at the start of those sections and paragraphs
• Use bullet lists, pull quotes, captions, text panels