Reasons to update regularly part I
If you monitor what people are searching on it tends to come in surges driven by outside events. The day a celeb finds themselves sentenced to two years in jail is also a day that sees a lot of searching on their name.
There is an exponential decay. If you write about something relevant to your audience a week aften it has happened you will get a lesser response than if you write about it the same day.
BUT... search engines don't search the internet (shock news) they search a copy of it on their own servers. The frequency with which they update their cache for each web page depends on how often it changes. If you typically only update your site once a month, then responding to a new external event may be frustrating because you may have to wait severals days before the search engines re-cache your page.
So the more frequently you update the more search hits you will get.
Things to consider for regular updates:
There is an exponential decay. If you write about something relevant to your audience a week aften it has happened you will get a lesser response than if you write about it the same day.
BUT... search engines don't search the internet (shock news) they search a copy of it on their own servers. The frequency with which they update their cache for each web page depends on how often it changes. If you typically only update your site once a month, then responding to a new external event may be frustrating because you may have to wait severals days before the search engines re-cache your page.
So the more frequently you update the more search hits you will get.
Things to consider for regular updates:
- News
- Blogs
- News or blog digests
- Opinion on what is in the news
- Flagging new content elsewhere on the web
Labels: SEO, Web design
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