Make it interesting

• Make it about people
• Make it about people your reader can identify with, or people like your reader
• Make it a story with a past and future as well as a present
• Make it so your reader benefits from reading it
• Make it new
• Use hard facts (345m long) rather than soft facts (big)
• Pick out the surprising, the quirky, the unusual
• Make it visual (yes, use pictures, but also make the writing conjure up pictures in peoples heads)
• Evoke and emotional response