Direct language

Good writing is direct and immediate. Here are some tips on how to make your writing more direct:

• Visual: use language which is easy for people to picture
• Active: use active sentences (subject - verb - object)
• Modifier free: use as few adjectives and adverbs as possible (none is a good target)
• Postive: avoid using the words not and no (say delayed rather than not arrived)
• Short and simple