The credibility gap

It is so easy to publish on the web and so many people to it that there is a lot of dubious information out there. The result is that users trust what they read less and less.

Solving the credibility problem

• Well written
• Objective
• Independent
• Accurate
• True
• Facts and figures
• Balanced
• Authoritative sources
• High Google pagerank
• Be generous in using and crediting third party sources