Attention span problem

Many people use the web to find information and they want it quickly. Actually the same is true in print. But the knowledge that Google will give you millions of pages with similar information means that web users often give you only a few seconds of their time.

Solving the attention span problem

• Make the language direct
• Make it clear what is going on
• Make it about the user
  
• Check that they benefit from what you are providing
  
• Make it obvious where they are in the virtual universe
  
• Avoid irritating them
• Make text easy to scan
• Give them something to play with